Definite Growth InsightsThinking on B2B marketing, demand generation, search, measurement and growth.https://definitegrowth.com/en-usWhat actually determines whether AI search mentions your B2B brandhttps://definitegrowth.com/insights/ai-search-visibility-b2b/https://definitegrowth.com/insights/ai-search-visibility-b2b/AI answer engines cannot be controlled, but the evidence they draw on can be improved. A practical breakdown of the factors B2B companies can influence.Wed, 09 Sep 2026 00:00:00 GMTAI Search / GEOGEOAI searchLLM visibilityAI citationsentity clarityDemand creation vs. demand capture: why B2B growth needs bothhttps://definitegrowth.com/insights/demand-creation-vs-demand-capture/https://definitegrowth.com/insights/demand-creation-vs-demand-capture/Most B2B marketing budgets are built to harvest existing demand. Here is how to tell whether you are under-investing in creating it — and how to measure both.Wed, 02 Sep 2026 00:00:00 GMTDemand Generationdemand generationdemand captureB2B strategybudget allocationHow to measure B2B SEO by pipeline, not traffichttps://definitegrowth.com/insights/measuring-b2b-seo-by-pipeline/https://definitegrowth.com/insights/measuring-b2b-seo-by-pipeline/Organic sessions are a poor proxy for B2B SEO performance. A practical framework for connecting search visibility to qualified opportunities in your CRM.Wed, 26 Aug 2026 00:00:00 GMTSEOB2B SEOmeasurementattributionHubSpotSearch ConsoleIs account based marketing right for you? A practical testhttps://definitegrowth.com/insights/is-abm-right-for-you/https://definitegrowth.com/insights/is-abm-right-for-you/ABM is a strategic choice with real costs. Five questions to answer before you buy software, build account lists or promise the board a new pipeline source.Wed, 19 Aug 2026 00:00:00 GMTABMABMaccount based marketingsales alignmenttarget accountsLifecycle stages are a strategy decision, not a CRM settinghttps://definitegrowth.com/insights/lifecycle-stages-are-strategy/https://definitegrowth.com/insights/lifecycle-stages-are-strategy/When marketing and sales disagree about what an MQL is, every report built on it is unreliable. How to define lifecycle stages that both teams will actually use.Wed, 12 Aug 2026 00:00:00 GMTMarketing OperationsHubSpotlifecycle stagesMQLRevOpssales alignment