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Evidence,not anecdotes.

Our case studies are written the way we work: from commercial context, through diagnosis, to outcomes you can read plainly.

Dynamics 365 · B2B SaaS · Paid Acquisition

Growing Dynamics 365 subscriptions in Canada

A research-led paid acquisition program for Dynamics 365 in Canada: sharper audiences, granular search architecture and funnel-specific LinkedIn messaging.

Audience research · Competitive research · Google Ads · Microsoft Ads · LinkedIn Ads · Landing pages · Conversion tracking · Reporting

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+540%

Dynamics 365 subscriptionsIncrease in Dynamics 365 subscriptions reported for the engagement.

~$800 → ~$260

Cost per acquisitionApproximate cost per acquisition before and after the program was rebuilt and optimized.

Our standard

How we report work.

Every case study moves from context and diagnosis to strategy, execution, results and what we learned.

Approved
We publish only work, names and figures that have been confirmed as publishable. Confidential clients are described accurately, without identifying details.
In context
Every metric is reported as it was measured, with a note on how to read it. No invented timelines or intermediate figures.
Commercial
We lead with acquisition and cost outcomes — subscriptions, clients, cost per acquisition — not traffic or clicks.
Candid
Each study explains what changed and why it worked, so the lesson transfers beyond the engagement.

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