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Practical thinking forcomplex B2B growth.
Guides, frameworks and resources for building more effective B2B acquisition systems.
Evergreen and maintained over time. For ongoing analysis and commentary, read Insights.
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Foundational resources on the three questions most B2B growth conversations begin with.
01 · AI Search · Explainer
Generative Engine Optimization (GEO), explained for B2B
What GEO is, how AI answer engines assemble responses, which factors B2B companies can influence, and how to measure AI search visibility without overstating it.
2 min read · Updated September 17, 2026
02 · Demand Generation · Guide
The B2B demand generation guide
How to design a B2B demand generation program end to end: audience, narrative, channel roles, conversion paths, sales handoff and a measurement model that judges it fairly.
3 min read · Updated September 16, 2026
03 · SEO · Framework
B2B SEO strategy: a practical framework
A step-by-step framework for planning B2B SEO around commercial intent — from intent mapping and site architecture to technical foundations, authority and pipeline measurement.
3 min read · Updated September 15, 2026
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8 resources
AI Search · Explainer
Generative Engine Optimization (GEO), explained for B2B
What GEO is, how AI answer engines assemble responses, which factors B2B companies can influence, and how to measure AI search visibility without overstating it.
- Reading time
- 2 min read
- Level
- Foundational
- Updated
- Updated
Demand Generation · Guide
The B2B demand generation guide
How to design a B2B demand generation program end to end: audience, narrative, channel roles, conversion paths, sales handoff and a measurement model that judges it fairly.
- Reading time
- 3 min read
- Level
- Foundational
- Updated
- Updated
SEO · Framework
B2B SEO strategy: a practical framework
A step-by-step framework for planning B2B SEO around commercial intent — from intent mapping and site architecture to technical foundations, authority and pipeline measurement.
- Reading time
- 3 min read
- Level
- Intermediate
- Updated
- Updated
Paid Media · Playbook
Paid search for B2B: an account structure playbook
How to structure Google Ads and Microsoft Ads accounts for B2B: intent-based campaigns, granular ad groups, landing-page alignment and bidding on qualified outcomes.
- Reading time
- 2 min read
- Level
- Intermediate
- Updated
- Updated
Measurement · Framework
B2B marketing attribution: a working model
A practical attribution model for B2B teams that combines platform data, CRM outcomes and self-reported attribution — and is honest about what each can and cannot show.
- Reading time
- 2 min read
- Level
- Intermediate
- Updated
- Updated
Web & Conversion · Checklist
SaaS website conversion: a practical checklist
A page-by-page checklist for B2B SaaS websites: positioning clarity, product explanation, proof, offers, forms, landing pages, performance and measurement.
- Reading time
- 2 min read
- Level
- Foundational
- Updated
- Updated
ABM · Guide
Account based marketing: a guide to getting started
How to start an ABM program properly: selecting and tiering accounts, mapping buying committees, planning plays with sales and measuring progress by account.
- Reading time
- 2 min read
- Level
- Intermediate
- Updated
- Updated
Developer Marketing · Explainer
Marketing to developers: a primer
How developer audiences evaluate software, where marketing fits in that journey, and how to measure developer marketing by activation and adoption rather than attention alone.
- Reading time
- 2 min read
- Level
- Foundational
- Updated
- Updated
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